Description
Project Title: Empowering Communities through Rare Disease Education
Objective:
To educate and raise awareness about rare diseases within the Sri Lankan community through a comprehensive social media and traditional media campaign on Rare Disease Day.
Project Overview:
Our campaign will encompass a variety of activities, both online off line to maximize reach and impact. The key components include:
Social Media Campaign:
Creation and implementation of a targeted paid social media campaign to reach a wider audience.
Development of engaging content, including infographics and posts, highlighting the significance of Rare Disease Day.
Utilization of popular social media platforms to share educational content related to rare diseases.
Traditional Media Engagement:
Collaboration with local media outlets to secure coverage of Rare Disease Day activities.
Placement of advertisements and articles in newspapers to reach a diverse audience.
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