About Alexion Pharma Germany
The colourUp4RARE campaign was initiated by Alexion in 2023 will be continued in 2024 and beyond. The campaign is aimed at the public and is a joint action by the pharmaceutical and health companies Alexion, Chiesi, Janssen-Cilag, Novartis, Takeda and UCB. The Ravensburger group is participating in the campaign with a challenge inspired by CreArt – painting by numbers. Together, the “colour fields” of zebras – the zebra as a symbol for rare diseases – are painted digitally and in a colourful manner on site. The aim of the colourUp4RARE challenge is to raise public awareness of the topic of rare diseases. The participating pharmaceutical companies are consistently continuing their research to improve healthcare for people with a rare disease.